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DEPEND® Products Get a Facelift
New Packages Designed to Simplify Selection Process
By Lyn Mettler
"In addition, information about the benefits of each product is on the front of the package, which will help new consumers identify the product that is just right to meet their needs," says Pope. This includes a simple statement at the top front of each package that uniquely describes each product form, whether it's Adjustable Underwear, Belted Shields or Guards for Men. Also, the absorbency, size, number of products and a photo of the product are also included on the front bottom of the package.
Not only is the new packaging easy to understand, it's snazzy to boot. The company chose green as the new background color because consumers felt it is "fresh, young and modern." However, says Pope, "While all of the packages have the same green background, each product form has a distinct color strip, which will help consumers to easily identify their product while shopping."
In addition, the packages now include photos of real people enjoying life to highlight the many consumers "who aren't going to let incontinence get in the way of living a full and active life," says Jones.
All in all, the folks at DEPEND® hope their hard work pays off in the form of happier customers. "I hope consumers who are new to the category are able to find a product easily," says Pope. "I think we will see more consumers using the product that is best for them and that will be success."
Your favorite DEPEND® products got a new look and new names. Here's a guide to the new names:
DEPEND® Undergarments – DEPEND® Belted Shields
DEPEND ® Refastenable Underwear – DEPEND® Adjustable Underwear
DEPEND ® BOOST® Liners – DEPEND® Inserts